For more than 20 years, Ximena Ugarte Luiselli has excelled in the development of the Corporate Social ResponsibilityThe company has developed innovative programs that benefit not only companies, but also society in general.
With a degree in Communication Sciences, Ugarte Luiselli worked from 1999 to 2001 as Public Relations and Communication Manager at Aztec Foundationwhere it coordinated, among other activities, the Vive Sin Drogas Toura campaign that was emblematic.
For three years, she was the head of the social responsibility section of Televisa's news program Hoy ayuda.
For almost five and a half years, she was Director of Marketing and Social Communications for Nuestros Niños IAPwhere he developed the Foundation's institutional image and the general structure of the social marketing, communication and fundraising areas.
From 2008 to 2019, Ximena Ugarte was general manager of. Grupo Mexico Foundation and Conciencia Cinemexwhere he devised and developed programs that operate to this day, which, due to their innovation, scope and importance, have received several national and international awards.
Among them, the following stand out Dr. Wagon, The Health Trainwhich began operations in 2014 and has provided more than 2 million medical consultations and attended almost half a million patients from different corners of Mexico that it has been able to reach.
Today, Ximena Ugarte Luiselli directs Creating Social Responsibilitya specialized consulting firm that provides tools to improve companies' competitiveness and profitability.
This consultancy aims to provide a set of services to identify, plan, execute and optimize corporate social responsibility and communication activities, as well as to implement and operate them.
In addition, it creates, establishes and operates business foundations and corporate responsibility areas, providing the added value that today's companies that have one have, since it leads them to transcend not only in the philanthropic field, but also to increase their value in the market.
Ugarte Luiselli will participate in the Summit 2022 Mission Prosperityof Sea of Cortez Forumwith the talk forum Creating Social Responsibility. The event will be held in Los CabosBaja California Sur, from November 16 to 18.
